Project Outline
Preparing The RSA for their 200th year and beyond
The RSA wanted to refresh their look. They'd built up a collection of logos, crests, and different projects that didn't meld together visually. We helped them figure out what really mattered to their brand and created a clean and impactful messaging and visual system to carry them into their 200th year and beyond.
Clarity & Story
Our research included brand and language audits, staff interviews, team workshops, and questionnaires to different audience groups. We wanted to uncover the core passion that united people behind the RSA. What could connect someone buying a £10 entrance ticket with the artists, staff, or even a £10 million patron? What we discovered was that the RSA's central inspiration was to 'support the nation's creativity'. This became their unique rallying call.
Design & Touchpoints
We designed a new logo that connected their stewardship of historic collections with their support for today's artists. We reshaped the crest to work in the digital age, and provided guidelines on typography and colour that gave them a versatile framework for building posters and exhibition identities. The work also included a range of subbrands, advice on website structure, and new brochures.
Results
The RSA got a complete clarity and story guide, new visual identity system, website structure guidance, and redesigned brochures that saw uptake double to 4000. We also created a new supporters structure and trained the team in their new identity.
“[Eido} cut through the confusion of 'how things are' and gave us a clear and easy guide towards 'how things could be'... The Brand outcome is wonderful and is now launched.” Colin Greenslade - RSA
