Project Outline
Connecting people's stories to property
Ben and Craig wanted to do something different in the estate agent industry. They wanted to combine new technology with a person-centred approach to property process. The estate agent industry was tired, with countless websites celebrating the agents ‘success', ‘professionalism’ or ‘expertise’. We wanted to be more directly about the client. Estate agents are not simply an expense but a help.
Clarity & Story
In our process, we discovered that 90% of Ben and Craig's customers were facing a big life moment. Moving is stressful. They were downsizers, growing families, first-time buyers, divorcees, or simply seeking their dream home. Whether positive or negative, they all faced a significant transition.
Kirsten Murray helped us perfectly encapsulate this. "For life's big moves" neatly communicates that Revere has their clients interest first in mind. Not the bottom line, their cut, success, or professionalism, but helpfully assisting their clients through one of the biggest moments in their lives.
Design & Touchpoints
We created a design system that was elevated and simple, reflecting Revere's focus on high end property. Our work encompassed print, digital media, and recommendations for web design, car livery, and advertisement.
Results
Revere got a high-end brand system despite being a fledgling company. They went on to win a number of awards and continue to develop further. Credit to Craig and the team.
